A long term partnership to grow the NFL fan base in the UK.

THE NFL
For the past 10 years we have been working with the NFL to entertain and expand their fan base in the UK. From game day tailgates to fan rallies, VIP hospitality, to grassroots projects and the biggest Super Bowl parties outside the USA.

CLIENT: WASSERMAN

FAN ENGAGEMENT
Over the years we have developed activities and experiences to engage fans, bringing them closer to their favourite teams but also educating them on the game to grow their interest in the sport. Each activation was created to offer an insight into the fundamentals of the game along with a series of promotional materials teaching the basics of the game to support.

NFL LAB
Inspired by the skills tests of the NFL Combine we created a mobile Lab for fans to go up against their favourite players. Consisting of a series of challenges that measures their skills, speed, strength and agility before receiiving a digital player card that compares the results against their favourite players.

Each challenge gave fans an insight into the positions and the skills needed to play them giving a better undestanding of the game.

NFL HOUSE
A go-to destination partners, sponsors and fans during the London games. The House provided around the clock hospitality, including high quality food, drinks, and world class entertainment.