An immersive tasting journey through the ten botanicals of Bombay Sapphire.

BOMBAY SAPPHIRE - THE GRAND JOURNEY
Bombay Sapphire had lost its cultural relevance with millenials. We needed to create an experience that would educate, engage and get the target market talking about and drinking Bombay Sapphire again.

The Grand Journey was a multi-sensory drinking and dining experience on board the 'Laverstoke Express' fusing art, culture and flavour.
Guided by our Train Guard and Grand Dame, they travelled through 10 scenes inspired by each botanical, the location it’s sourced from and how it influences the flavours of the gin.

We created animations in the windows of a custom built train carriage with temperature control, scented mist and projection mapped tables to fully immerse our guests into another world.

Actors, performers, Michelin starred chefs and Europe’s leading mixologists created an array of performances, cocktails and incredible dishes to reveal each botanical and tell Bombay Sapphire's botanical story.

RESULTS

• 41%  purchased a bottle after their experience
• 499M Total media reach
• 81%  shared their experience online.
• Our concept travelled all the way up the line and became the lead concept for a 360 degree integrated campaign. The concept has been implemented across 8 markets and has won

14 INDUSTRY AWARDS (INCLUDING)

• FMBE AWARDS: CREATIVE CAMPAIGN OF THE YEAR - GOLD / MOST IMMERSIVE BRAND EVENT - GOLD / OPERATIONAL SUCCESS OF THE YEAR – BRONZE / EVENT IMAGE OF THE YEAR
• #DODIFFERENTLY AWARDS: BEST LIVE EXPERIENCE
• THE IPM AWARDS: EXPERIENTIAL CREATIVE EXECUTION - SILVER / CREATIVE EXECUTION - SILVER
• EVENT AWARDS: GLOBAL BRAND ACTIVATION – HIGHLY COMMENDED
• BE CONNECTED AWARDS: TASTE SENSATION EVENT OF THE YEAR