Bringing consistency to Bacardi’s home of music across Europe.

CASA BACARDI
Bacardí was losing ground as market leader and needed to reconnect with their target audience to bring the brand back into positive growth.
We developed a framework from the ground up, evaluating the audience and the current suite of assets and partnerships to get back in the hearts and minds of rum drinkers.

CLIENT: WASSERMAN

The Bacardi family were always famous
for throwing great parties.

A simple insight that has driven our offering for the brand for the past 6 years - helping Bacardi Rum return to volume growth.

As Agency of record, We redefined and evolved their experiential brand home ‘Casa Bacardi’ with a European toolkit rollout bringing consistency to all their market activations.

Starting with the look and feel, we developed the platform to help us bring their ATL campaigns and music platform, ‘The Sound of Rum' to life - implementing it through-the-line in on and off trade activations plus a series of festivals across Europe.

We created and defined a series of scaleble assets to be implemented in markets, From a Self serve Bacardi fridge serving Cuba Libras and Mojitos to a range of heritage tiles inspired by the backstreets of Havana to cover bar tops floors and wall. Our subtle brand integration and range of activities created an engaging space that didnt rely on the need for gratuitous logo slapping to bring the brand to life, Giving our consumer a rich instagrammable space to revel in and Bacardi the valuable organic exposure it was after.