BMWi

Why would anybody want to go to a food festival to look at a new car?

BMW Logo_150px

A TASTE OF BMWi
We were tasked with creating an experience to support BMW’s partnership with Taste of London - the city’s highlight event in the food calendar featuring London’s best food, drink and live entertainment in Regents Park. 

There’s no better way to sample the repertoire of a top restaurant than a tasting menu.

A dining experience that epitomises the passion, skill and character of the chef.

We applied this insight to give diners a taste of the BMW i8 without forcing them to get behind the wheel.

There’s no better way to sample the repertoire of a top restaurant than a tasting menu.

A dining experience that epitomises the passion, skill and character of the chef.

We applied this insight to give diners a taste of the BMW i8 without forcing them to get behind the wheel.

We created a BMWi themed restaurantwith a tasting menu inspired by four unique features of the BMW i8 - Sustainability / Innovation / Vision / Design

Michelin star chefs were briefed to create an innovative serve that highlighted each feature, giving guests the food experience they were after, whilst driving interest and test drives for the car.

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RESULTS

  • 100% of participants said they were now more likely to consider a BMW as their next car

  • +8/10 experience for 81% of guests, with 10% rating the experience 10/10

  • 183 roadster test drives - Significantly surpassing a KPI of 60 with 96% likely to recommend a BMW to friends & family

  • AWARDS: FMBE Creative Intelligence - Silver / FMBE Consumer Campaign of the Year - Bronze / The Drum Experience Awards - Highly Commended

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Selected Works

Sport PhotographyPhotography

People & PlacesPhotography

ATP Finals 2019Photography

Fashion PhotographyPhotography

BMW Retailer of the yearPhotography

Elle and Sunny 2020Photography

Wonderlust ShootPhotography

Hans Zimmer RevealedBranding

Bombay SapphireExperiential

NFL UKExperiential

GOLFTVBranding

WassermanBranding

Casa BacardiExperiential

Vodafone 1984G StreetExperiential

EDF Energy of the NationExperiential

Vodafone NYEExperiential